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Web Marketing / E-Marketing


In the big world of .coms, just putting up a website is not at all fruitful, till you back it up with powerful marketing plan. It is not efficient till site is not visible to the targeted market segment.

Marketing has pretty much been around forever in one form or another. Since the day when humans first started trading whatever it was that they first traded, marketing was there. Marketing was the stories they used to convince other humans to trade. Humans have come a long way since then, and marketing has too.

The methods of marketing have changed and improved, and we've become a lot more efficient at telling our stories and getting our marketing messages out there. E-Marketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied.

E-Marketing or Electronic Marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms E-Marketing , Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. E-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. E-Marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity. When implemented correctly, the return on investment (ROI) from E-Marketing can far exceed that of traditional marketing strategies.